Edward McKnight Kauffer, was born in Great Falls, Montana;While studying at the Chicago Art Institute, he saw the famous Armory Show, which traveled from New York to Chicago. He moved to Europe at age 22, and was living in London when the war broke out. In his piece, the Daily Herald poster, “although flawed somewhat by the type choice and placement, showed how the formal idiom of cubism and futurism could make a strong communications impact in graphic designs.”
He designed posters for the London Underground Transport, which promoted “weekend pleasure travel to rural areas at the end of the lines. He achieved visual impact with landscape subjects on posters by reductive design, editing complex environments into interlocking shapes.” He returned to America, where he worked until his death in 1954.
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