A.M. Cassandre, was born Adolphe Jean-Marie Mouron in the Ukraine in 1901. He relocated to Paris and studied Art at the École des Beaux Arts and the Acadaèmie Julian. He won the Grand Prize at the 1925 Paris Exposition for his work, Bûcheron, a wood cutter cutting down a tree with an ax.
“His work is striking for its simplicity, its stark outlines and his very plain, unadorned typefaces. He integrated the text into the overall design of the poster, one of the first graphic designers to do this. Cassandre developed original typefaces: in 1929: Bifur; in 1935, the sans serif Acier Noir, and in 1937 an all-purpose font called Peignot. He drew inspiration from cubism and surrealism.”
He is most known for travel posters- his Dubonnet piece, done for a wine company, was one of the first posters designed to be seen in a moving car. “The sleek, architectonic styles of Art Deco are observed in his works. In fact, Cassandre’s work of art possesses traces of futurist inspiration with their energy and dynamism. Such innovative style and technique can be witnessed in his 1927 Nord Express poster. In his final years, Cassandre suffered from bouts of depression and eventually ended up committing suicide in 1968.
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